Goals, Signals and Measures for Product Strategy

About this template

Unlock clarity in your team's strategic planning. The Goals, Signals & Measures template offers a proven structure to define your 'North Star', articulate key objectives, and track meaningful progress indicators. Whether you're leading a product team, startup, or internal initiative, this template helps align efforts and measure what matters.

Includes three key sections:

• North Star: Define your ultimate guiding goal.

• Goals Table: Outline objectives you're pursuing (and intentionally not pursuing).

• Signals & Measures: List observable outcomes and quantifiable indicators.

Designed for clarity, alignment, and actionable strategy, this template is your team's compass.

Key features

• Aligns goals with measurable signals and success metrics
• Visual section for do/don't pursue indicators
• Ideal for quarterly or annual strategic planning
• Supports team or company-wide adoption
• Built with clear Notion-native formatting

What's included

• North Star statement
• Pursuing and not-pursuing goal areas
• Signals and measures matrix
• Target and rationale prompts
• Guidance for running the activity

Use cases

• Strategic planning
• team goal alignment
• OKR tracking
• strategy execution

Who it’s for

• Product managers
• Product leads
• Product strategists