Notion Product Manager

Competitive Analysis for Product Strategy

Compare competitors, target markets, product propositions and positioning to inform strategic choices.

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$6

Competitive Analysis Notion Template

About this template

The Competitive Analysis Notion template is designed to provide a comprehensive evaluation of your competition. It helps you understand their strengths and weaknesses, and how your company can gain a competitive edge. This template is particularly useful for product managers, marketing teams, and business strategists.

  • Competitor Profile

  • Our Competitive Edge

  • Target Market & Market Share

  • Product Proposition

  • Marketing Strategies

  • SWOT Analysis

By filling out this template, you'll gain a deep understanding of your competition, which is crucial for developing strategies to outperform them. It's a comprehensive tool that covers various aspects of competitive analysis, making it a valuable resource for any company looking to gain a competitive edge.

Key features

  • Competitor profile and tier details
  • Target-market and market-share comparison
  • Product and feature comparison
  • Marketing-strategy review
  • SWOT analysis

What's included

  • Competitor profile and tier details
  • Competitive-edge summary
  • Target-market and market-share comparison
  • Product and feature comparison
  • Marketing-strategy comparison
  • SWOT analysis

Use cases

  • Market analysis
  • competitor benchmarking
  • positioning strategy

Who it’s for

  • Product managers
  • Product strategists
  • Product marketing teams

Frequently asked questions

Answers to common questions about this template.

The profile covers competitor tier, objectives, goals, capabilities and company size, alongside market and product comparisons.

Yes. The template includes rows for website, content, social, advertising, customer resources, press, partnerships and other marketing activity.

Yes. A dedicated table captures strengths, weaknesses, opportunities and threats.

Yes. The template brings competitor profiles, target markets, product and feature comparisons, marketing approaches and SWOT analysis together, giving a product team structured evidence for positioning discussions.

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